A clear plan and process will keep you from spinning your wheels with pointless activity. This guide is designed to protect from frustration. Behavioral sales and marketing tools are simple, but vital in order to thrive in today’s digital age.
What does behavioral sales and marketing overcome?
- · Pushy sales funnel, traditional cold calling, mass mailers, gatekeepers, and the ability for the big guys to have an “in” that you don’t.
What do the tools of the digital age offer?
Easy and effective calls-to-action, mutually beneficial sales process (to put the client at ease rather than manipulate them to your own end), and use your computer to do much of the automated busy work a personal secretary used to do.
Our world rides on communication. Behavioral sales and marketing in the digital age will allow you to engage people you enjoy into referring new clients that will expand your business. Congratulations,you’re taking the leap into the new paradigm. It’s moving with or without you, so… welcome.
Computer Work: this is interactive. You can’t create anything online by reading a book. Pick two social networks or websites on which you will create content and engage.
- Personal Network: This will include conversations that function like you’re hanging out with your friends.
- Business Network: This will be a network to interact with colleagues, clients, vendors, and leads. You will engage communication on this network as your business.
There is a good chance you already have these profiles set up. If that’s the case for you; pick the two you will use and engage the most, and make sure your information is accurate and up to date.